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Online streaming (film and video) — Europe market analysis

The global online streaming market continues to expand rapidly, fueled by increasing internet penetration, smartphone adoption, and consumer demand for diverse and on-demand content. The sector encompasses subscription video-on-demand (SVOD), transactional video-on-demand (TVOD), and ad-supported models, with both global and regional players competing for audience share. International and niche content is gaining traction, reflecting evolving viewer preferences and the globalization of media consumption.

Market

Online streaming (film and video)

Region

Europe

Growth
Risks

Fragmented regulatory landscape, price sensitivity, and competition from free-to-air and local services.

Drivers

Expanding multilingual content libraries, regulatory support for local content, and growing broadband access.

CAGR 2019 2024

12

CAGR 2024 2030 Base

10.2

CAGR 2024 2030 Downside

6.8

Distribution
Share

24

Market Size

130560000000

Footnotes
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1) Market size includes SVOD, TVOD, and AVOD; excludes live sports and user-generated content platforms. 2) Downside scenario assumes persistent macroeconomic headwinds and regulatory tightening.

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Regional market sizes are based on current exchange rates and reflect both consumer and advertising revenue streams.

source

Askpot AI Analysis Report 2025