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Online streaming (film and video) — LatAm market analysis

The global online streaming market continues to expand rapidly, fueled by increasing internet penetration, smartphone adoption, and consumer demand for diverse and on-demand content. The sector encompasses subscription video-on-demand (SVOD), transactional video-on-demand (TVOD), and ad-supported models, with both global and regional players competing for audience share. International and niche content is gaining traction, reflecting evolving viewer preferences and the globalization of media consumption.

Market

Online streaming (film and video)

Region

LatAm

Growth
Risks

Economic volatility, currency fluctuations, and high piracy levels.

Drivers

Expanding internet access, growing middle class, and rising demand for Spanish- and Portuguese-language content.

CAGR 2019 2024

15.1

CAGR 2024 2030 Base

12.4

CAGR 2024 2030 Downside

7.9

Distribution
Share

7

Market Size

38080000000

Footnotes
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1) Market size includes SVOD, TVOD, and AVOD; excludes live sports and user-generated content platforms. 2) Downside scenario assumes persistent macroeconomic headwinds and regulatory tightening.

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Regional market sizes are based on current exchange rates and reflect both consumer and advertising revenue streams.

source

Askpot AI Analysis Report 2025