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Online streaming (film and video) — Southeast Asia market analysis

The global online streaming market continues to expand rapidly, fueled by increasing internet penetration, smartphone adoption, and consumer demand for diverse and on-demand content. The sector encompasses subscription video-on-demand (SVOD), transactional video-on-demand (TVOD), and ad-supported models, with both global and regional players competing for audience share. International and niche content is gaining traction, reflecting evolving viewer preferences and the globalization of media consumption.

Market

Online streaming (film and video)

Region

Southeast Asia

Growth
Risks

Low ARPU, infrastructure gaps, and high piracy rates.

Drivers

Rapid smartphone adoption, youthful demographics, and increasing investment in local content.

CAGR 2019 2024

18.3

CAGR 2024 2030 Base

15.6

CAGR 2024 2030 Downside

10.2

Distribution
Share

6

Market Size

32640000000

Footnotes
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1) Market size includes SVOD, TVOD, and AVOD; excludes live sports and user-generated content platforms. 2) Downside scenario assumes persistent macroeconomic headwinds and regulatory tightening.

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Regional market sizes are based on current exchange rates and reflect both consumer and advertising revenue streams.

source

Askpot AI Analysis Report 2025